RACHEL E-COMMERCE CO., LTD. (RACHEL), founded in 2024 and headquartered in Makati CBD, Manila, is a vertical e-commerce platform specializing in “Dresses & Heels for her, Shoes for him.” We are now one of the fastest-growing brands in the Philippines for women’s dresses, high heels, and men’s footwear.
Core Categories
Women: Resort dresses, midi/mini skirts, chiffon maxis, strappy high-heel sandals, 10cm+ stilettos, block heels, wedding/party heels (12,000+ new SKUs/year)
Men: Leather oxfords, loafers, Chelsea boots, chunky sneakers, boat shoes, slides (6,000+ new SKUs/year)
Signature: “Tropical-Proof” — moisture-wicking, quick-dry, 35℃+ all-year wearable
Latest 2025 data:
Monthly GMV PHP 280 million (~USD 5M)
5.2 million MAU
No.1 on Shopee PH in Women’s Heels & Dresses category
Lazada 6-Star store for Men’s Shoes
TikTok Shop PH record: 280k concurrent viewers in a single live (99% dresses & heels)
We run a 6,000㎡ in-house studio in Pasay (with rotating shoe display + live foot-model zone) and a 45,000㎡ smart warehouse in Parañaque offering 2-hour flash delivery in Metro Manila and same-day nationwide.
Founder Rachel (90s-born Filipino-Chinese) personally leads a 50-member design team based in Makati. All women’s heel lasts are custom-developed for Asian feet; men’s shoes are co-developed with Cebu artisanal leather factories.
Slogan:
Rachel’s Manila — One dress, one pair of shoes, all tropical summer long.
RACHEL E-COMMERCE CO., LTD.
2024 born in Manila. Already the tropics’ favorite steps & skirts.