The heart and soul of RACHEL E-COMMERCE CO., LTD is its 21-year-old founder & CEO — Rachel Montilla.

Born in 2004 in Makati to a Filipino-Chinese family, Scorpio, Rachel graduated early from Central Saint Martins (London) in Fashion Communication at 18, returned to Manila at 19, raised a PHP 30M seed round at 20, and at 21 has already built a company doing PHP 280M monthly GMV.

Her daily routine:

7 AM – road-testing new heels on real Manila streets

Noon – going live on TikTok selling dresses (record 280k concurrent viewers)

Afternoon – at the 6,000㎡ Pasay studio directing shoots and editing reels

11 PM – still in the group chat adjusting tomorrow’s stiletto height by 2 mm

What the team says about her:

“She doesn’t just wear heels — she conquers the world in them.”

The rest of the 286-member team (average age 28, 100% Manila-based) follows her lead:

Rachel Montilla (21) – Founder & CEO (worth ten people)

Marco Tan (32) – Co-founder & COO

Ate Liza (38) – Head of Women’s Footwear

Kiko Reyes (29) – Head of Men’s Footwear

We don’t have employees.

We have believers who put Manila sunshine, ocean breeze, and pure sex appeal into every dress and every pair of heels — so every girl across Southeast Asia can walk like the main character.

RACHEL is 21 years old — and already the hottest, youngest, fastest fashion empire the tropics has ever